The alliance between Goodfellows and Cleaner Products is moving forward and we are delighted to reveal the key players in the project.

Both Goodfellows (G&G) and Cleaner Products have long been recognised as innovators within the hospitality sector, each bringing distinct strengths that, when combined, create a compelling and highly practical partnership for operators.

Goodfellows has built its reputation as the home of “sexy plates” — but that description only scratches the surface. The brand is known for curating standout tableware and front-of-house solutions that elevate presentation and enhance the guest experience. Their approach is rooted in sourcing globally, identifying design-led, affordable luxury items that allow restaurants, hotels, and venues to differentiate themselves without overspending. From striking crockery to unique serving pieces, G&G helps venues turn every dish into a visual statement.

Cleaner Products, on the other hand, provides the essential backbone of hospitality operations. As a trusted supplier of chemicals, cleaning solutions, and disposables, they ensure that kitchens, dining spaces, and back-of-house environments run efficiently, safely, and in full compliance with industry standards. Their reliability and breadth of product range make them a go-to partner for maintaining the highest levels of hygiene and operational consistency.

Together, this alliance offers a full-spectrum solution — from the visual and experiential aspects of service to the critical operational foundations behind the scenes. For restaurateurs, hotel operators and project managers, this joined-up approach means fewer suppliers to manage, better coordination across departments and ultimately a more seamless operation.

The team behind this collaboration reflects both experience and expertise. - Pictured from left to right: Steve Hodges, Financial Director at Cleaner Products; John Davey, a respected industry figure now acting as ambassador for the project; Peter Reilly of Cleaner Products; Kat Nemeth, Senior National Account Manager at G&G; and Jean Michel Dixte, CEO of G&G. Together, they bring a wealth of industry knowledge and a shared vision for delivering practical, innovative solutions to the sector.

A key highlight of Goodfellows’ offering is their impressive showroom on Little Portman Street in London. Available by appointment, the space showcases a wide and carefully curated selection of tableware and hospitality concepts. It is an opportunity for clients to see, touch and experience products in a real-world context — something that is invaluable when making design and purchasing decisions.

This alliance is set to deliver real value to the hospitality industry, combining creativity with operational excellence. For businesses looking to enhance both their presentation and performance, it represents a smart, strategic partnership.

To find out more about how this collaboration could support your operations, simply call 01689 861 984 and the team will be happy to guide you through the possibilities.